Why PPC Matters
Pay-per-click ad campaigns can be an extremely effective way to increase your brand awareness and search results. However, it is unfortunately very easy for you to waste your time and money with an ineffective PPC strategy, or no strategy at all. When this happens your results will be haphazard and it’s likely you won’t reach your intended audience.
At Power Digital, we have a team of highly technical PPC experts who have managed a variety of PPC campaigns. From search ads to programmatic efforts, they have done it all. When we work with a client to develop strategic PPC campaigns, we look at all parts of practice to create a holistic solution that will get you clicks.
Paying for placement on a search engine results page is a valuable tactic when you utilize the right search terms. Our team will perform a keyword analysis to determine the most effective way to spend your money while beating the competition.
Search sponsored shopping is becoming an increasingly popular way for consumers to find what they are looking for. We will evaluate your available products to figure out what should be sponsored on the appropriate platforms.
As a platform, YouTube gets over 4 million views each day and is one of the most visited websites on the internet. As a team, we will determine the types of ads you should be running on YouTube, if any, and the products or services that should be featured.
Display ads can help to increase your brand awareness as they are placed all over the internet. However, their high volume might mean that you are scattering your ad spend. Our team will analyze your current strategy and implement targeting that will increase the effectiveness of your display ads.
There are a number of avenues you can pursue when it comes to remarketing ads. Our team of experts will help you to better understand where to reach your customer with retargeting so they convert faster than ever before.
Technology enabled programmatic advertising can be a gamechanger when appropriately integrated, but as a new channel, it is still widely misunderstood. Our highly technical PPC experts can help you implement effective strategies for programmatic advertising so you can spend time focusing on other things.
Audit & Analysis
Our team will perform an in-depth PPC audit and analysis of your current strategy. We will use this information to determine your channel selection and build out your campaign strategy.
Launch & Testing
Next, we will launch your campaign and begin measuring the results. With testing and continuous improvements, your campaign will go through many iterations to become highly effective.r site.
Optimization & Results
As we continue to optimize your campaign and implement feedback, you’ll pull ahead of your competition. And with PPC, more results means more money in your pocket.s.
What You Get From Our BlackBox Audit
Understanding where you started and your previous strategies will give our team a baseline when developing your new strategy. We will look at the ways you have targeted in the past, channels used, and more to determine next steps.
Account Health Checklist
Our team will use a proven checklist which we have developed in order to determine the current health of your accounts. With this information, we will be able to identify gaps and issues that need to be addressed.
Unfortunately, with PPC it is easy to waste your money. Our team will analyze your previous investments and figure out where your money is best spent.
We will also take a look at how your strategy could be improved, noting missed opportunities that you can take advantage of in order to engage more with your customers.
With PPC, the keywords you use are critical to the success of your campaign. Our team will perform an in-depth analysis of the keywords you have been using and identify other relevant terms you could be ranking for.
Quality Score Analysis
We will view your overall quality score of PPC campaigns which are determined by both your ad relevance and landing page success rates. Armed with this data we will be able to pivot your strategy in order to increase the quality of your results.
Account & Campaign
Believe it or not, the success of your campaign can be heavily influenced by the structure of your account. Our team will take a look at your account hygiene and clean it up as needed.
Ad Copy Analysis
The composition of your ads certainly impacts your results. We will look at the copy of each ad you are running in order to evaluate the effectiveness.
Evaluating your match types will help us determine if your search queries are too broad or narrow. From there, we can adjust your targeting to be more effective in reaching your audience.