Why PR Matters
PR, more formally known as public relations, is the practice of developing relationships with media outlets in an effort to achieve placements or features in their publications. By being featured in such outlets, your company is able to gain some of the trust that publication has already built with their audience. This transference can be invaluable in developing both brand awareness and a positive reputation with the public and your potential customers.
But PR is more nuanced than it sounds. Building these relationships, crafting a PR campaign, knowing how and when to reach out, and pitching it in a way each outlet will care about are all key steps in a successful PR strategy. At Power Digital, our team of PR experts has spent countless hours developing connections and best practices so that they can better serve our customers in all their public relations needs. From outreach to crisis communications, our team can manage it all.
The outreach required for effective SEO link building strategy is a time-consuming practice. Our team will manage the entire process from start to finish to enhance your organic visibility.
Media Relations Campaign Development
Power Digital PR experts will create media materials including targeted media lists by vertical, quarterly pitching calendars, and fact sheet development. In addition, we can manage press release creation and distribution.
Top Tier Outreach
Having your products or services featured in relevant top tier media outlets can expose you to a large audience. But getting in touch with the right people can be difficult. Our team has developed contacts at these media companies so you don’t have to.
With the sheer number of bloggers currently available, it can be difficult to decipher who will be most effective to work with. Our team can create a shortlist of bloggers to work with, manage outreach and negotiations, and measure all results for you.
Broadcast (TV) Outreach
In show business, it is all about who you know, and at Power Digital we know a lot of people. We will leverage our existing contacts and create new ones to ensure that your brand is featured on the right networks for your audience.
When things go wrong, communication is key, but that can be difficult when you are in the thick of it. Our team will help you create a crisis management and online communication strategy, as well as implement should it ever be needed.
These days you have to sell yourself if you want others to support your efforts. Our PR team will start by working with you to develop targeted outreach lists and pitch angles, and create materials that will help you close the deals you need to.
Building the right relationships is key to public relations. The Power Digital team can leverage our existing relationships with journalists to get coverage in your target outlets, as well as develop new relationships with other outlets as required.
Coverage & Results
All this hard work pays off when your brand secures great coverage on the world’s most trusted and viewed publications. You will get exponentially increased exposure, which helps you get more customers and make more money!
What You Get From Our BlackBox Audit
Media Outlet Identification
Not every top tier outlet will be the best fit for your product or company. Identifying the best media outlets for your unique brand ensures your outreach is effective.
The way you reach out is just as important as who you reach out to. In addition to pitching your product or service, you must provide different story angles that could be published on each specific outlet. This is not one size fits all content.
Press Release Opportunities
Sharing new developments within your company is an exciting time and can help entice new customers to give your products or services a look. By identifying these opportunities and distributing them online appropriately, you ensure that they are seen by the right audience.
Sponsoring an appropriate event can help display your products or services to a captive audience. Whether it is logo placement throughout the event or providing samples, events provide a unique PR opportunity for a brand.
Analysis of Past Placements
We can’t decide where to go unless we know where you have been. Evaluating the history of your placements will help us to develop a new PR strategy.